The Lincoln Plawg - the blog with footnotes

Politics and law from a British perspective (hence Politics LAW BloG): ''People who like this sort of thing...'' as the Great Man said

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Friday, January 21, 2005

Apart from the Boston Metro, freesheets can make business sense

In theory, at least, according to a Business Week piece.

Unless I missed it, there's nothing in there about a giveaway (freesheet is the British jargon term - there doesn't seem to be a US one - that I can glean from the BW piece, at least) having actually turned in a decent return on investment (Rule #1: if a piece talks only about the revenues of a business, five will get you ten, there are no profits.)

The New York Times has shown everyone how not to do it, without condemning the freesheet as an economically viable medium.

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