The Lincoln Plawg - the blog with footnotes
Monday, November 29, 2004
A sense of proportion on the network nightly news shows
From Newsday today:
About 26 million viewers tune in to these programs each night, or about 2 million more than the Nov. 21 episode of "Desperate Housewives."
They're not the only ones who should be desperate...
Gagging apart , the Chicago Tribune says that nightly news is doing OK:
Advertising rates on the broadcasts, even with the news' older audience, approach the $50,000-per-30 seconds that CBS is able to get for David Letterman's "Late Show."
Plus, anchor's salary aside, most of the rest of the costs of these shows is fixed or sticky: canning studios or crews needed for other shows is won't be possible.
Survival would seem to be a slam-dunk even without taking into account intangibles like network branding.
And - the cheesier the rest of the shows get (somebody's got to take on the FCC's smut patrol some time, surely?), the handier sobersides in suits come in.
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