The Lincoln Plawg - the blog with footnotes
Monday, October 04, 2004
The politics of political spots
Now, anyone who knows anything about political advertising in the US knows that Lyndon Johnson's 1964 visual roorback Daisy  ran in only one state.
(In New York, apparently (PDF).)
The impact of the ad was clearly meant all along to come through free media exposure. (The Swifties' publicity was almost all from free media as well, as I recall.)
Something approaching a paradox obtains: for broadcasters , a presidential campaign is a cash cow. But, for the campaigns, Nirvana comes with an ad shown once on WWWW Podunk that the broadcasters  find irresistible copy for their news shows.
These thoughts triggered by a graf in the intro to the Note today:
18. Which television news organizations have the courage and stamina in the last month to make sure a campaign is putting real money behind an "ad" before they give a "video press release" the free media coverage that causes a flurry of high fives in the communications shops?
That's perilously close to bribery, surely : cross our, or our buddies', palms with enough silver, or we'll give you the brush-off!
I can't see that line holding, somehow...
free website counter