The Lincoln Plawg - the blog with footnotes
Wednesday, October 20, 2004
Howie Kurtz gets the news about Santa
Here's a surprise for October: the Kerry campaign is making ads with the object of getting them discussed on free media.
Breaking news from Mr Conflict of Interest himself...
(In pieces on September 25 and September 29, I looked at presidential ad campaigns past, based on a Shorenstein paper which makes clear that the idea is very far from being novel.)
My recollection is that Lyndon Johnson's famous 1964 attack ad Daisy was only shown once in a handful of markets.
To be fair to Kurtz, from what he says, Kerry goes one better than Johnson - instead of a token buy, some of his ads that get free media attention aren't aired as ads at all. But the principle - why pay for what the broadcasters will give you for nothing - is the same.
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