The Lincoln Plawg - the blog with footnotes
Friday, June 18, 2004
Why no Sonia Colín to goose the Hispanic media this time?
Sonia Colín? Who does she play for?
Campaign Desk is lamenting the failure of both the Bush and Kerry campaigns to engage with the Spanish-language media. Thomas Lang compares 2004 with 2000, when the Bush campaign was, it seems, streets ahead of Gore's thanks to the efforts of Sra Colín,
a Mexico City native, who worked as a producer, reporter, and news anchor with both Univision and Telemundo in San Antonio, Texas. After she had covered Bush for years while he served as governor of Texas, he asked her to join his presidential campaign in September 1999 as the Hispanic spokeswoman and coordinator.
After working wonders in 2000 , what is she doing this time? Lang says
Colin is in Mexico City, writing a book.
Cursory search suggests she has been active in PR in the US since 2000, working for a WDLP-Miami, speaking engagements, etc . Given the uniqueness of her work for Bush's first presidential campaign, it's surprising he wasn't able to motivate her to delay her book to come help him out .
No one is indispensable, though; and the effort from both campaigns this time is poor, it seems. One suggestion is that most states with large Hispanic populations are safe for one or other of the candidates . Another, that BC04, at least, is concentrating on paid advertising, rather than free media. (The Kerry campaign failed to respond to an email on the subject, Lang says.)
Further speculation fruitless: but I'd be interested in some insight into the campaigns' thought processes on the point.
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