The Lincoln Plawg - the blog with footnotes

Politics and law from a British perspective (hence Politics LAW BloG): ''People who like this sort of thing...'' as the Great Man said

This page is powered by Blogger. Isn't yours?
Wednesday, April 07, 2004
 

More journo lingo


Indebted to Jack Shafer for hed and dek.

I think I wondered aloud one time what the technical term was for the newspaper equivalent of the colonic book title - where the part of the title before the colon is meant to be goofy or a double entendre, to catch the eye; and the part following the colon explains what the book is actually about.

This glossary of magazine-speak defines it as
Hed: Short for "headline." Usually accompanied with a "dek," a one or two line summary of the story.
and gives this example:
Is Your Boyfriend Making You Fat?
He Could Be! Here Are 3 Ways to Watch Your Waist-line During Your Relationship.

Not outrageously colonic: but there's a family resemblance.

Shafer uses the expression for:
The Post's Shadid Wins Pulitzer for Iraq Coverage; Los Angeles Times Takes Five Awards
which is neither colonic nor even a hed and dek according to the glossary definition.

I'll try to look out for better examples.


MORE

According to this, dek is also known as dek hed. In journalism? Surely not...


|
free website counter Weblog Commenting and Trackback by HaloScan.com