The Lincoln Plawg - the blog with footnotes
Wednesday, April 07, 2004
More journo lingo
Indebted to Jack Shafer for hed and dek.
I think I wondered aloud one time what the technical term was for the newspaper equivalent of the colonic book title - where the part of the title before the colon is meant to be goofy or a double entendre, to catch the eye; and the part following the colon explains what the book is actually about.
This glossary of magazine-speak defines it as
Hed: Short for "headline." Usually accompanied with a "dek," a one or two line summary of the story.and gives this example:
Is Your Boyfriend Making You Fat?
Not outrageously colonic: but there's a family resemblance.
Shafer uses the expression for:
The Post's Shadid Wins Pulitzer for Iraq Coverage; Los Angeles Times Takes Five Awardswhich is neither colonic nor even a hed and dek according to the glossary definition.
I'll try to look out for better examples.
According to this, dek is also known as dek hed. In journalism? Surely not...
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